The story
FNA Manager was born from the real-world challenges our founders, Aidan and Will, faced while running their own businesses. As long-time friends and entrepreneurs, they knew firsthand how tough it can be to stay on top of finances and admin — especially for small and medium-sized businesses in the trades.
They'd watch mates in construction finish a job, send the invoice, and only find out months later whether they'd actually made money on it. Spreadsheets got bigger and messier. The real cost of running gear and paying staff was always a bit of a guess. And the tools that existed were either too generic, too complicated, or built for businesses that looked nothing like theirs.
So they built something better. Something that connects to the tools tradies already use — Xero — and turns those numbers into clarity. Not another accounting system, but a layer on top that helps you actually understand what your accounting is telling you.
What we believe
The principles behind everything we build.
Your numbers should be clear
Not buried in spreadsheets, not locked behind jargon. You should be able to look at your business and know — clearly, simply — where you stand.
Software should save you time
Not create more work. If you're spending hours entering data into a tool that's supposed to help you, something's gone wrong. That's why we sync with Xero — your data is already there.
Built for NZ, not retrofitted
We understand GST, NZ payroll, and how trades businesses work here. This isn't an overseas product with a New Zealand flag stuck on it — it was built here, for here.
Why being NZ-built matters
We're not a Silicon Valley startup trying to understand the New Zealand market from the other side of the world. We're based here. We understand how GST works, how NZ payroll runs, what compliance looks like for tradies, and why the tools you use need to speak your language — not translate from someone else's.